you're reading...
As Unit 3 - Research Methods

07) Evaluation of structured interviews


·         Interviewer can explain the questions and overcome illiteracy problems

·         Data can be seen as reliable as all the participants are answering the same questions

·         These interviews use pre-coded questions, which make the data easier to compute and analyse than the data gained in unstructured interviews

·         The interviewer has little interaction with the participant so there is less chance of interviewer bias than in unstructured interviews.


·         The structure of the interview means the interviewer can’t probe and ask further questions, so the data isn’t as rich

·         They are more time consuming and expensive than other methods such as postal questionnaires

·         There is still the risk of interviewer bias


About Sam Cook

A blog set up to help A Level students revise Sociology


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: