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As Unit 3 - Research Methods

07) Evaluation of structured interviews

Advantages

·         Interviewer can explain the questions and overcome illiteracy problems

·         Data can be seen as reliable as all the participants are answering the same questions

·         These interviews use pre-coded questions, which make the data easier to compute and analyse than the data gained in unstructured interviews

·         The interviewer has little interaction with the participant so there is less chance of interviewer bias than in unstructured interviews.

Disadvantages

·         The structure of the interview means the interviewer can’t probe and ask further questions, so the data isn’t as rich

·         They are more time consuming and expensive than other methods such as postal questionnaires

·         There is still the risk of interviewer bias

About Sam Cook

A blog set up to help A Level students revise Sociology

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